Shake well before use. Wet coat thoroughly. Apply sufficient ExpertCare™ Itch Relief Shampoo to lather well into hair coat. Contact with the skin is important. When entire coat is treated, allow lather to remain for 5 to 10 minutes. Rinse thoroughly with water. May be used as often as necessary, or as directed by your veterinarian. If redness or irritation persists or increases, discontinue use and contact your veterinarian.